Updated: Nov 20, 2020
How to Solve Beauty and Wellness Industry Challenges in the COVID-19 Era
Stay-at-home orders changed the global beauty and wellness industry almost instantly. Salons, barbershops, hair stylists, trainers, and many others find themselves unable to work because of the implementation of social distancing guidelines.
Some independent contractors are unable to work because working in this industry does not classify their business as an essential service. That means they cannot help clients even if they only see one customer at a time.
The beauty industry has an estimated global value of $532 billion. There will be a time when everyone can get back to work, but it will be with some changes. Social distancing is going to remain part of our society to prevent future COVID-19 transmissions, which means we need a new way to do business.
Freelancers Are the Backbone of the Beauty and Wellness Industry
Salons and spas are an essential part of the U.S. economy, responsible for about 10% of the global revenues in beauty and wellness each year.
Even as the gig economy and freelancing opportunities rise, this industry was already powered by independent contractors. About 10% of the U.S. workforce involves self-employment, and another 20% of workers get hired by people who operate a business in that manner.
Over 50% of the workers in the beauty and wellness industry have their employment classified as self-employment in some countries. Barbers, hairdressers, hairstylists, and cosmetologists all have higher rates of independent contracting when compared to the general workforce.
Social distancing may be necessary until 2022. That means everyone must find an approach that meets the health needs of clients while staying in business.
How Is Your Business Fighting COVID-19?
If you own a business or work as an independent contractor in the beauty and wellness space, then you have likely made changes to how you work with customers already.
You can promote these changes as a way to market your services right now. How you clean and sanitize your equipment, wear N95 masks, and use protective gloves are all ways to communicate to people that you take their health seriously.